
SMILE DESIGN
IN CARDIFF
Re-design your SMILE!
Smile design is a carefully considered approach to cosmetic dentistry that focuses on creating natural, balanced smiles that suit you — not a template.
At the South Wales Specialist Oral Surgery and Dental Implant Centre, every smile is planned around the whole face, including facial proportions, lip dynamics, and natural expression. No two faces are the same, and no two smiles should be either.
Smile design is planned and delivered by Dr Richard Field, using the latest digital smile design techniques to ensure accuracy, predictability, and results that stand the test of time.
SMILE WITH CONFIDENCE AGAIN!
(All images below are examples of treatment provided by Dr Richard Field)
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What Is Smile Design?...
Smile design is a structured planning process used to design a smile that is harmonious with your facial features, rather than focusing on teeth in isolation.
It takes into account:
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Facial proportions and symmetry
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Lip position at rest and in motion
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Tooth shape, size, and position
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Bite and functional movement
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Skin tone, age, and individual character
The aim is to design a smile that suits the individual, ranging from natural and understated to a more polished, Hollywood-style result, depending on personal preference.
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Digital Planning & Smile Analysis
Modern smile design relies on advanced digital technology to analyse the face, teeth, and smile dynamics in detail. High-resolution photography and digital scanning allow us to design and visualise your smile before any treatment begins, improving comfort, communication, and predictability.
We use:
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Advanced digital smile design software
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High-accuracy intraoral scanning (no traditional impressions)
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Facial analysis to guide tooth proportions and position
These techniques allow us to assess how a smile relates to the entire face, not just the teeth.
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A Bespoke Approach — No Copy-and-Paste Smiles
A core principle of smile design is that every face is different.
We do not use:
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Pre-set smile templates
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One-size-fits-all tooth shapes
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Generic proportions applied regardless of facial features
Instead, each smile is designed from first principles, guided by facial structure, expression, and individuality. The goal is a result that looks effortless, believable, and timeless, rather than artificial or over-designed.
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Treatments Guided by Smile Design
Smile design may involve one or a combination of treatments, depending on your starting point and goals:
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Composite bonding
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Composite veneers
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Ceramic veneers
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Tooth alignment or refinement
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Whitening as part of the planning phase
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Dental implants
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Crowns and bridges
The smile design process determines what is appropriate — treatment choices follow the plan, not the other way around.
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Why Choose Smile Design with Us?
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Fully bespoke smile planning
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Latest digital smile design techniques
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Advanced digital scanning (no traditional impressions)
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Face-led, not tooth-led, planning
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Emphasis on long-term function and dental health
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Conservative options explored wherever possible
The focus is always on planning first, treatment second.
Is Smile Design Right for You?
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Smile design is ideal if you:
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Want a highly considered, personalised result
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Are deciding between composite and ceramic options
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Want to visualise outcomes before committing to treatment
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Prefer a natural or Hollywood-style aesthetic, tailored to you
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During your consultation, we take time to understand your concerns, assess your teeth, bite, and facial features, and discuss whether smile design — and which treatment pathway — is right for you.
Our aim is simple:
to create a smile that fits your face, your life, and stands the test of time.
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Smile Design – Frequently Asked Questions
â–¸ What is the difference between smile design and cosmetic dentistry?
Smile design is the planning process that guides cosmetic and restorative treatments. Rather than choosing a treatment first, the smile is designed around the face, bite, and individual goals before deciding which treatments are most appropriate.
â–¸ Is smile design only for veneers?
No. Smile design can involve composite bonding, veneers, whitening, tooth alignment, crowns, bridges, or dental implants. The process determines the right combination based on your needs.
â–¸ Can I see what my smile might look like before treatment?
Yes. Using digital smile design techniques, we can analyse your face and smile digitally and discuss proposed changes before any treatment begins.
â–¸ Is smile design suitable if I want a very natural result?
Absolutely. Smile design is equally suited to subtle, natural enhancements as it is to more polished, Hollywood-style results. The outcome is guided entirely by your preferences.
â–¸ Does smile design involve drilling teeth?
Smile design itself involves no treatment — it is a planning process. Where treatment is required, conservative options are explored first, and any preparation is carefully planned.
â–¸ How long does a smile design process take?
The planning phase is completed before treatment starts and may involve digital scans, photographs, and discussion appointments. Treatment timelines vary depending on the procedures involved.
